The great fight for an excellent brand positioning.
Hamburgers are one of the most common foods in the world. Although it is not native to Mexico, it is one of the most popular fast food options, particularly among the young population.
Therefore, accepting a project in a context of wide and varied competition was one of the challenges that we love.
Design and brand experience
We created a concept with simplicity as the main differentiating element. Everything had to be simple: the menu, the process, the atmosphere. Because simple is also synonymous with worry-free.
To give it a touch of personality, we added the wrestling theme because of its connection to the original concept of tenaciously searching for the best hamburger recipe, and because of its very Mexican idiosyncrasy. We present this theme in a simple, fun but discreet way.